Shaun Varga
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Shaun started his career in advertising at JWT, after an MA from Oxford University. He is the author of 'Brilliant Pitch' (Pearson, 2009). As Chairman and Creative Director of Ingenuity, he now helps agencies fix their positioning and new business issues, and is brought in by marketing clients to find new agencies.

Shaun writes for a scooter magazine, despite owning a Harley. He's worked in almost all areas of the creative industry, from advertising and design, to PR and digital - co-founding Glue along the way.
www.ingenuityabm.com

Entries by Shaun Varga

iAnxiety; Apple, Misery, and the New Class Divide

(0) Comments | Posted 31 October 2013 | (16:56)

Therapy. You need to climb aboard that bandwagon, because all the indicators show that there has never been a greater demand for therapy. Did you know there is a worldwide increase in anxiety?

Someone, somewhere is going to make a lot of money helping people deal with it. And it...

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Michael Gove, Oliver Stone, And Why History Is Too Important to Be 'Untold'.

(0) Comments | Posted 14 June 2013 | (09:51)

Michael Gove is currently suggesting that British History should form at least 40% of the GCSE syllabus. And Oliver Stone thinks Americans need to learn more about their history (or at least, his version of their history, in 'The Untold history of the United States'). Both of them may have...

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Digital Marketers: If Your Agency Admires Mark Zuckerberg's 'Hacker Way' You May Have a Problem

(1) Comments | Posted 2 May 2013 | (09:45)

Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's...

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Why Advertising Agencies No Longer Exist, and Why It Doesn't Matter

(1) Comments | Posted 6 February 2013 | (12:09)

I've been talking to a number of agencies recently about their 'positioning'. It seems to be the topic of the moment, as agency folk begin to wrestle with another year of trying to hit their new business targets.

The common theme, I notice, is that they are all very keen...

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How to Stop Your Boss Losing Your New Business Pitch

(1) Comments | Posted 17 December 2012 | (11:09)

I've noticed recently how The Boss can influence new business pitches. And not always in a positive way.

Ingenuity now runs a lot of "agency selection" processes, and these involve various types of agencies competing for business from marketing departments. One such agency has made massive progress in the...

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Advertisers Now Banned From Telling the Truth

(0) Comments | Posted 13 November 2012 | (15:00)

In the latest revision of the Portman Group's code of practice, advertisers of alcohol brands will not be able to imply that their products are a good way to relax.

This, I suggest, is like pretending that holidays are not a good way to relax,...

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Why Your Digital Agency Might Have a Better World View Than Your Ad Agency

(0) Comments | Posted 24 October 2012 | (12:52)

Back in the Cold War, Soviet strategists looked at World maps drawn with the USSR in the centre; seemingly 'surrounded' by China, Europe and the U.S. It was, literally, a view of the World that predetermined a certain set of behaviours. An entire mentality arguably shaped by the simple accident...

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Why Creative Agencies Need a Sex Change to Win Business

(1) Comments | Posted 15 October 2012 | (16:52)

The advertising world has always been adept at harnessing the differing characteristics of men and women to sell brands more effectively. However, when it comes to selling themselves, agencies show little understanding of how gender differences might assist their own new business process. They could start by examining the male...

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