Simon Atkinson
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Simon is the Assistant Chief Exec of Ipsos MORI, where he has worked since 1990. He is co-editor of the Political Communications books on the 2001, 2005 and 2010 general elections. Simon also is a member of the British Polling Council and the Institute of Internal Communications Advisory Committee.

Simon joined MORI in 1990 as a graduate trainee, and worked initially in financial and employee research. He then moved to the social research team, where he specialised in customer satisfaction work with local councils, as well as political polling. Simon became head of Ipsos MORI's Social Research Institute in 2005. He is a frequent writer and commentator on social trends and how to make the best use of research findings. Simon is co-editor of the Political Communications books on the 2001, 2005 and 2010 general elections. His experience includes a period in academic research, as well as a spell as acting Human Resources Director and MD of Ipsos MORI's Loyalty Division.

He lives in Barnet with his wife and two daughters, and likes cycling and skiing and Oxford United.

Entries by Simon Atkinson

Whatever Happened to Education?

(1) Comments | Posted 14 November 2014 | (12:10)

"Education, education, education". At one point it felt like the slogan which really captured what Tony Blair's New Labour project was all about.

Certainly it was an issue which struck a chord with the voters. In 1997 it stood squarely at the top of the public's "worry...

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Too Much Too Soon?

(0) Comments | Posted 3 December 2013 | (20:42)

At last! The economic recovery is finally under way. Its dynamics - rising borrowing, a housing "bubble", uncertain prospects for the eurozone - may trouble some readers. But, as the news over the last month or two has underlined, we are at least now living with an economy which is...

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Prince George and the Royal Polling Numbers

(13) Comments | Posted 23 October 2013 | (01:00)

On the eve of last year's Jubilee celebrations, we brought together our archive of polls on attitudes towards the royal family for the Huffington Post.

Our review painted a picture of an institution in robust health, with 80% of the public wanting to see the monarchy continue....

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Same-Sex Marriage: Are the Politicians Leading - or Following?

(0) Comments | Posted 26 June 2013 | (11:31)

With the Marriage (Same-Sex Couples) Bill still making its way through the House of Lords, it's probably too early to say what the longer-term impact of the debate will be on domestic politics generally, or indeed on the Conservative Party in particular.

It would be wrong, however,...

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Crime Is Falling - But Have We Noticed?

(72) Comments | Posted 7 May 2013 | (01:00)

As you may or may not know, we are now well into The International Year of Statistics. Sitting here in 2013, we have so much data around us to help make better sense of the world. But are we making good use of all the information that's available?...

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A Nation of 'Nethusiasts?

(0) Comments | Posted 12 March 2013 | (18:43)

Ofcom's new European Broadband Scorecard identifies the British as being among the continent's most enthusiastic internet users. More than 80% of the UK public is now online, benefitting from some of the cheapest internet connections in Europe. The big goal now is superfast broadband. BT reports installing new...

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Consensus in the Boardroom?

(0) Comments | Posted 31 January 2013 | (15:39)

Britain's latest depressing GDP figures prompted me to go back and take a second look at Ipsos MORI's latest Captains of Industry survey. This is an annual barometer, tracking the mood in Britain's boardooms.

Rather than looking at one or two specific issues, I thought I would take a...

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Europe Is Flat, but the World Is Not

(2) Comments | Posted 25 January 2013 | (11:31)

Today's depressing GDP figures paint a picture of a British economy which is flat at best.

But do these official statistics chime with the experience of consumers across the country? The answer, I'm afraid to say, is an unequivocal yes. The latest Economist/Ipsos...

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The Mobile Majority

(0) Comments | Posted 19 December 2012 | (10:44)

With the latest wave of Ipsos MORI's Technology Tracker comes something of a landmark, as we see smartphone ownership rising above the 50% mark for the first time. Little over two years ago, in Summer 2010, the figure stood at just 20%.

This is of course the latest...

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The British and Europe: In, Out, or Somewhere in Between?

(3) Comments | Posted 16 November 2012 | (12:12)

As Joe Murphy points out in his Evening Standard article on this week's Ipsos MORI poll, David Cameron appears to have strong support from the British people for taking a tough line on the EU budget.

Some 31% want to see it cut in real...

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Europe: It's Back

(0) Comments | Posted 1 November 2012 | (14:29)

One in twenty. That's the proportion of Brits who single out Europe as one of the most important issues facing Britain. Its 5% score places it 16th on the Ipsos MORI/Economist Issues Index, way behind the "big issues" of the economy (52%) and unemployment (32%).

At Westminster, however,...

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The Royal Polling Numbers

(8) Comments | Posted 1 June 2012 | (12:28)

If we're measuring success in terms of opinion poll findings, there can be little doubt that The Palace goes into this weekend's Jubilee celebrations in rude health. Ipsos MORI's Diamond Jubilee poll finds 80% support for Britain remaining a monarchy. Just 13% want to see a republic, which is the...

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