Simon John is strategy director at social communications agency, Roost Online. Through social media and blogger outreach Roost generates relevant, searchable dialogue and content for our clients. Roost Online’s success is based on its anthropological understanding of social networks, online communities and word-of-mouth marketing. The agency builds social communication campaigns for brands that engage social networks long term, turning peaks of online mentions into continuous narrative, told through individuals and across interest groups.

The Roost is our blogger community; an online environment where we work with bloggers to develop ambassadorial programs and content for clients.

Simon has extensive cross sector digital experience working with FMCG, Proctor & Gamble, automotive, Fiat Group and retail, Toys R Us, brands.