Simon Robinson
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Simon Robinson is Senior Director Marketing & Alliances EMEA at Responsys, helping the best brands in the world to effectively execute marketing campaigns across the digital channels of email, mobile, social, web and display. Prior to joining Responsys, Simon worked for Vignette, NetIQ and Attachmate. With 22 years in the marketing industry, Simon has extensive experience building and driving brands, developing alliance partner relationships and delivering integrated marketing campaigns in the UK and across Europe.

Blog Entries by Simon Robinson

Personalised Pricing - A Step Too Far?

(0) Comments | Posted 21 January 2013 | (08:38)

It's no surprise that marketers analyse and use customer data. Most of us are aware of it happening in our everyday lives, particularly those of us with supermarket loyalty cards who receive personalised offers every month for our favourite food and household items. Data analysis certainly isn't a new phenomenon...

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Could Mobile Wallets Mean the End of 'Voucher Stigma'?

(0) Comments | Posted 13 December 2012 | (16:42)

Simon Robinson, senior director, marketing and alliances in Europe, Middle East and Africa at Responsys, explores how the latest technology innovations are changing the way consumers and brands interact

Weve, the mobile joint venture from Everything Everywhere, O2 and Vodafone, is making significant headway towards making mobile wallets a reality....

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