Simon Robinson

Entries by Simon Robinson

Personalised Pricing - A Step Too Far?

(0) Comments | Posted 21 January 2013 | (08:38)

It's no surprise that marketers analyse and use customer data. Most of us are aware of it happening in our everyday lives, particularly those of us with supermarket loyalty cards who receive personalised offers every month for our favourite food and household items. Data analysis certainly isn't a new phenomenon...

Read Post

Could Mobile Wallets Mean the End of 'Voucher Stigma'?

(0) Comments | Posted 13 December 2012 | (16:42)

Simon Robinson, senior director, marketing and alliances in Europe, Middle East and Africa at Responsys, explores how the latest technology innovations are changing the way consumers and brands interact

Weve, the mobile joint venture from Everything Everywhere, O2 and Vodafone, is making significant headway towards making mobile wallets a reality....

Read Post