With the deadline to comply with the EU e-Privacy directive only a few weeks away (26 May), the confusion amongst marketers doesn't look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don't understand the options for gaining user consent....
(0) Comments | Posted 2 April 2012 | 15:48
Mobile is not only in vogue, it offers an unrivalled opportunity to improve both engagement and profits. Smart phone penetration, currently at 46% (26.4million) of all phones in the UK, continues to grow at a rapid rate, making mobile the channel to invest in over the next three years. However,...
(0) Comments | Posted 26 January 2012 | 23:00
As 2011 figures are revealed, many brands are re-evaluating their 2012 spend. In light of this, here are my predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game.
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(0) Comments | Posted 9 May 2012 | 11:37