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Baidu lands in the UK at this week's Internet Retailing Expo 2013.
London-based specialist search agency Net Media Planet, are launching a brand new service with CharmClick, the Exclusive Baidu European Partner, for UK & Irish brands to advertise in China on Baidu.
Johnny Zhu...
(1) Comments | Posted 23 July 2012 | (09:19)
Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.
TV advertising offers a fantastic medium for brands to reach a mass audience and...
(0) Comments | Posted 9 May 2012 | (11:37)
With the deadline to comply with the EU e-Privacy directive only a few weeks away (26 May), the confusion amongst marketers doesn't look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don't understand the options for gaining user consent....
(0) Comments | Posted 2 April 2012 | (15:48)
Mobile is not only in vogue, it offers an unrivalled opportunity to improve both engagement and profits. Smart phone penetration, currently at 46% (26.4million) of all phones in the UK, continues to grow at a rapid rate, making mobile the channel to invest in over the next three years. However,...
(0) Comments | Posted 26 January 2012 | (23:00)
As 2011 figures are revealed, many brands are re-evaluating their 2012 spend. In light of this, here are my predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game.
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(0) Comments | Posted 21 March 2013 | (11:34)