THE BLOG

Baidu Comes to Britain - New Online Marketing Opportunities in China for UK & Ireland

24/03/2013 20:57 GMT | Updated 21/05/2013 10:12 BST

Baidu lands in the UK at this week's Internet Retailing Expo 2013.

London-based specialist search agency Net Media Planet, are launching a brand new service with CharmClick, the Exclusive Baidu European Partner, for UK & Irish brands to advertise in China on Baidu.

Johnny Zhu CEO of CharmClick's, and Sri Sharma, MD and founder of Net Media Planet will be launching the opportunity in the keynote address at Internet Retailing Expo 2013. Entitled, 'Baidu comes to Britain - new opportunities for online marketing in China', the address will showcase the opportunity for British brands to take advantage of China's increasing demand for Western brands.

As Baidu, often referred to as China's Google, opens its doors to the West, it brings with it major new online marketing opportunities for British brands. With an online population of 564M and 242M online shoppers, the scale of the Chinese market is incomprehensible to the West.

This keynote address will share insights on China's unique online-shopping ecosystem, and ideas on how British brands can gain a foothold in the world's next ecommerce superpower.

The event also marks the launch of the partnership between UK specialist search agency Net Media Planet and Chinese advertising agency CharmClick. They will be working together to help British and Irish brands optimise this lucrative market.

CharmClick is the exclusive European Baidu partner and Net Media Planet is the UK/ Irish Baidu service partner. Both agencies are members of the Yamondo international performance alliance network.

For more information about how you and your business can make the most of the UK Baidu opportunity please email Digby at digby@netmediaplanet.com or call (+44)870 392 8594.