THE BLOG

Sooqini Wanted to Make You the First Person in Line for the iPhone 5

21/09/2012 11:39 BST | Updated 20/11/2012 10:12 GMT

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The hysteria around the launch of the latest iteration of Apples wildly popular phone is

being utilised by two entrepreneurs and one of London's newest startups to benefit charity.

Being in the front spot in the queue for the launch of the next biggest gadget is the holy

grail for many Apple fans.

Richard Wheatcroft and George Horne will have spent 8 days in the queue at the Apple

Store in Regent Street. It's something many Apple fans wish they could do but maybe

can't justify the time off work. Well now Apple fans or anyone that wants publicity has the

opportunity to buy their spots and make their dreams come true.

These two entrepreneurs have teamed up with Sooqini, a mobile user-to-user marketplace

where anyone can buy and sell anything from goods, skills or information, to sell their

spots to the highest bidder and also receive sponsorship for doing promotional tasks for

third parties in front of the Apple Store until the release date.

All proceeds raised from their eight day stunt will go to Richard's social enterprise: Crowd

Fuelled Causes and their first project, Hope Boutique Bakery. Sooqini, which has recently

launched in London and already has a few thousand users, has been involved in a number

of promotional activities recently including locking a popular London entrepreneur in a hair

salon and leaving her to rely on Sooqini to survive.

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The process for buying and selling on Sooqini is similar to eBay but extends to everything:

Post your request, and what you're willing to pay in seconds, and others on its secure

platform will offer their expertise. Choose the best offer, make your payment when you are

ready and, exchange ratings and feedback.

To bid for the spots in the queue and request Richard and George to promote your

business, you can post your request and price in either Sooqini.com or the Sooqini iPhone

app.