Steve Loynes
Steve Loynes leads the Technology Practice at Porter Novelli, an international communications consultancy.

A technology PR practitioner since 1996, Steve has held in-house and consultancy roles and has considerable international PR experience.

Prior to joining Porter Novelli, Steve won the prestigious PRCA ‘Agency Head of the Year' award and led communications campaigns for the likes of Citrix, Intel, Microsoft, Motorola, Orange and Siemens. He was also European PR director at IT services company Cambridge Technology Partners, and EMEA PR director at Novell.

Entries by Steve Loynes

Twins: Coming to a Boardroom Near You

(0) Comments | Posted 10 May 2016 | (11:08)

Twins are fairly memorable. Unusual enough to remember, but common enough to know (just about everyone can claim "a friend of mine's a twin"). There are quite a few in the public conscience; an office straw produced the Krays, Olsens, Winklevosses and Barclays.

In a generation or so, my bet...

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Day 1 at WebSummit

(0) Comments | Posted 3 November 2015 | (15:31)


The night before and the morning after suffered as the fog came down. Flights were delayed or cancelled and connections lost. Many an American got to the UK but couldn't make that final step to Dublin; Heathrow acting as a latter day Ellis...

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A week in Tech PR (w/c 21 Sept)

(0) Comments | Posted 25 September 2015 | (17:49)

The working week kicked off with people feeling more down than usual. AWS was down, Skype was down, so too were the Nikkei, Hang Seng and ASX200. The mighty Apple was down too, after its Chinese App Store was infected with dodgy code. Just...

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Fair Trade Organic Cocaine and Other Delights From the Dark Net

(0) Comments | Posted 2 June 2015 | (13:09)

Silk Road brought the rigours of the marketplace to the unruly, unregulated and dangerous process of buying illegal drugs. Just like the major ecommerce sites on the 'normal' web, Silk Road operated a five star rating customer feedback system. Driven by the desire to be profitable, drug pushers...

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Privacy or Flow?

(0) Comments | Posted 12 January 2015 | (23:00)

It takes a little while to get back to normal after the Christmas break; for people to get back 'into the flow' of things.

Having started a new job on 5 January, I also had a new laptop and phone to complement the new tablet I'd unwrapped 11...

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Adoption of Contactless Payment: It's Quicker by Tube

(1) Comments | Posted 15 September 2014 | (12:18)

Such is the power of Apple that, within 48 hours of not launching it, Google News already cited over 12 million returns for the term "iWatch." The product, of course, is simply Apple Watch (35 million returns on Google News).

Aside from which of the consumer tech journos won the...

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A Modern Recipe to Tackle Obesity

(0) Comments | Posted 13 January 2014 | (16:45)

This week's news agenda kicked off with a moral panic about obesity. Stories that break on a Monday always have a whiff of PR to them, being seeded to media over the weekend when there's less competition from other stories.

Obesity is a serious issue, but it's one that can...

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Social Media Is Free, Just Like a PR Agency...

(0) Comments | Posted 12 March 2013 | (14:41)

Social media, like public relations (PR), has always been regarded as free. If you get in the newspaper without having to buy an advert, that's free, surely? Of course every PR agency, and every in-house PR person, will point to the fact that it's actually an awful lot of clever...

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Taking Flack for the Hack

(18) Comments | Posted 3 December 2012 | (15:43)

Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director...

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Google's Dull Lacquer Is Creating a Ronseal World

(5) Comments | Posted 30 September 2012 | (00:00)

I love Googling, even more than metonyms. Partly because it lets me look up words I can't quite remember (like the word for when brand names become so synonymous with something that they become the word people use for describing verb), and partly because it's a better spell checker than...

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