Steve McKevitt
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Steve McKevitt is a UK author. An expert in communications and consumerism, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari.

Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA and also works an advisor to national and regional UK government on employment, skills, business innovation and international trade.

He is the author of Everything Now, Why The World is Full of Useless Things and City Slackers and Project Sunshine (in collaboration with Tony Ryan). His writing has appeared in newspapers around the world from The Guardian to The Kenya National.

Steve has BA in Politics from the University of Sheffield. He lives in Yorkshire with his wife and three children.

Entries by Steve McKevitt

Why Is There no Shame in Being Poor at Maths?

(0) Comments | Posted 2 September 2013 | (17:12)

On the school run earlier this week I listened to a discussion on FiveLive Breakfast about the poor levels of numeracy among British school-leavers.

It was as illuminating as any discussion led by Nicky 'Think Out Loud' Campbell can be (which is to say it wasn't really).

Campbell...

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Doncaster Belles Lose Appeal But Gain Support

(0) Comments | Posted 9 July 2013 | (00:00)

On 30 June, the FA announced that Doncaster Belles had been unsuccessful in their appeal to remain in the Women's Super League (WSL).

The appeal was made following the FA's decision back in April, after just one game of the current season, that Doncaster Belles would play in...

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Coke's Plan to Teach the World to Sing Is Almost Complete

(1) Comments | Posted 22 June 2013 | (00:00)

Earlier this month, Coca Cola announced that it to open its first bottling plant in Myanmar - the nation formerly known as Burma. This now leaves just two countries in the world - Cuba and North Korea - where the brand is not officially available.

The Myanmar...

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Doncaster Belles Appeal - Will 22 Years at The Top Mean Sweet FA?

(2) Comments | Posted 1 June 2013 | (00:00)

During this time of year, with players and coaches enjoying their summer holidays, football writers are left with little but the wildest of wild transfer speculation to fill their pages. In that respect, one might think that the FA's decision to arbitrarily relegate Doncaster Belles from the Women's Super League...

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Why Bother Playing Football Matches? Just Count the Money Instead.

(0) Comments | Posted 14 May 2013 | (14:46)

Can the news that Manchester City have sacked manager Roberto Mancini have come as a surprise to anyone? The coverage following Wigan's momentous victory on Saturday was dominated by speculation regarding the future of the two Robertos rather that sideshow that had just taken place on the Wembley pitch. In...

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Petrol Prices are Falling, But Will We Always Be Paying Too Much for Oil?

(1) Comments | Posted 24 April 2013 | (12:48)

This month UK motorists have been celebrating a 4p reduction in the price of a litre of petrol. The news brought some relief to businesses and consumers dealing with the economics of rapidly escalating fuel costs. In February, petrol experienced its third 8p to 10p-a-litre increase in 12 months.

...
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Thatcher's Legacy Is a War of Attrition Between Self Interest and Common Good

(0) Comments | Posted 11 April 2013 | (11:55)

The tributes and tirades following the death of Margaret Thatcher are a dispiriting reminder of how little has changed in the 25 years since the Best-Prime-Minister-Ever/Worst-Leader-In-History was in office.

Thatcher's real legacy is that self-interest has become the driving force, socially and economically, for everyone regardless of whether they...

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A Nation Divided by the Death of a Leader Who Divided the Nation

(6) Comments | Posted 10 April 2013 | (00:00)

Clearly it's wrong to speak ill of the dead... at least it is if you're operating one of the myriad London-based news channels, which are currently hurling a tsunami of rosy-hued (or is that 'balanced'?) tributes at viewers and readers about the death of the notable former UK prime minister,...

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The Energy Crisis Is Here to Stay, Which Is Why Solar Power Needs to Start Shining

(1) Comments | Posted 7 March 2013 | (13:49)

The business of providing UK industry and consumers with enough affordable energy makes periodic appearances in the media.

In November 2012 there was widespread coverage dedicated to the story that Centrica, the UK's biggest energy company, was to withdraw from all new UK nuclear projects. The news...

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Eat Less and Exercise More - Week Two

(0) Comments | Posted 17 January 2013 | (23:00)

My wife surveyed the contents of her extensive shoe-shelf, "You know, I think I might buy myself a pair of really expensive trainers to make me go jogging!"

I was immediately filled with the Proustian rush of déjà vous.

Long ago during the Dark Ages - the time before...

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The Growing Pains of Women's Football - Doncaster Rovers Belles

(6) Comments | Posted 10 January 2013 | (23:00)

Women's football has come a very long way in a short space of time. The USA's thrilling 4-3 victory over Canada in the semi-final of the Olympics was one of the best games of last year. The overall quality of the tournament even prompted Bobby Charlton to comment:...

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Have You Got Everything Now For Christmas?

(1) Comments | Posted 20 December 2012 | (23:00)

What are you hoping for this Christmas? A Darth Vader mask, with voice synthesizer promising minutes of fun? One of Jeremy Clarkson's hilarious books or DVDs? Or maybe an electric black pepper grinder to take... well, the grind out of grinding? What ever it is I hope you're not disappointed,...

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Football Crazy - It's Becoming a Girls' Game

(3) Comments | Posted 17 December 2012 | (23:00)

This year, the FA changed rules regarding mixed football, allowing girls to play with boys up to Under 14s for the first time. Following the announcement, my daughter Niamh McKevitt gave up her place at Derby County Girls' Academy to rejoin her former club, Millhouses Juniors Boys, who play in the...

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Football Crazy - Why I Blame the Parents

(8) Comments | Posted 4 December 2012 | (23:00)

It was Sunday afternoon. I was cold, wet and bored. And a 13-year-old boy had just called me a 'fucking bastard'. I'd never met him before, but judging from the tone of his sudden outburst, it was clear that he was either a Tourette's sufferer or I'd inadvertently done something...

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Are There Five Words More Daunting to a 45-Year-Old Man Than, 'Eat Less and Exercise More'?

(21) Comments | Posted 18 October 2012 | (00:00)

"I didn't realise that you actually went to the gym." Chuckled my editor, after I graciously agreed to provide him with a monthly column. It was an innocent enough admission on his part, but little did he know that he had effectively kicked sand in the face of this 45-year-old,...

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iPhone 5 - It's Innovation, But it's Not Rocket Science

(0) Comments | Posted 26 September 2012 | (12:33)

A week on from the launch of the iPhone 5 - Apple's most eagerly anticipated launch since... well, the iPhone 4 - and what have we learned?

Since the rumour mill began to grind in the spring, there has been an increasing sense of anticipation. The phone's actual announcement was...

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What Can the Banks do to Make Us Love Them?

(7) Comments | Posted 13 September 2012 | (00:00)

Today it was Customer Service Day at my branch of Bank of Scotland. I know this because my visit - or if you will, 'customer experience' - was out of the ordinary. In fact, I'd go as far as to say that not only was it different to the other...

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Knowledge Without Application

(2) Comments | Posted 22 August 2012 | (00:00)

Thousands of young people across the UK recently received their A-level results. While many earned their university place of choice, the rest face a frantic scramble for a place in clearing, or the disappointment of re-sits.

Over the last three decades, it has been cross-party policy to massively expand student...

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Can the Premiership Learn From Olympians' Humility?

(20) Comments | Posted 10 August 2012 | (00:00)

The XXXth Olympiad is drawing to a close and already the conclusion is that these games have been an unequivocal success.  

The headlines were not about public transport collapses, or over-zealous protection of sponsors 'statutory rights' by the Branding Stasi, or drugs cheats handing back ill-gotten medals, or heavy-handed counter-terrorism...

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Why Consumer Culture Must Shoulder Some Blame for the Riots

(10) Comments | Posted 2 August 2012 | (00:00)

It is now a year since widespread civil unrest in major UK cities cost five lives and an estimated £1billion to police and clear up. Despite the feel-good factor surrounding the Olympics, the same tensions and divisions in British life remain and in terms of the underlying causes, little has...

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