Sue Tibballs
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Sue Tibballs is Chief Executive of the Women’s Sport and Fitness Foundation (WSFF), the UK based charity that exists to make physical activity an integral part of women’s lives.



An entrepreneurial campaigner and social marketer for fifteen years, Sue is a leading commentator and published specialist on gender equality in society. She has worked across the charity, government and commercial sectors including working as Campaigns Manager for The Body Shop, Projects Director for trends and insight consultancy, the Future Foundation and Chair of the Fawcett Society.



WSFF produced the first UK strategy to increase women’s participation in physical activity, “Creating a Nation of Active Women”; delivered the highly innovative Sweat in the City programme; and launched the Commission on the Future of Women’s Sport, a government-backed initiative to accelerate leadership, investment and profile for women’s sport in the UK.

Entries by Sue Tibballs

Why the London Olympics Really Matter for Women

(2) Comments | Posted 26 July 2012 | (00:00)

We at the Women's Sport and Fitness Foundation believe that the London 2012 Olympics will be the best ever for women. These are some of the reasons why:

  • Women make up 48% of Team GB (the highest proportion ever).
  • The introduction of Women's Boxing means that women will...
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