High Olympic ideals of promoting sport and healthy living seem completely at odds with Big Macs, chicken nuggets, fries, sugar rich milkshakes and coke drinks. Yet brands such as McDonalds and Coca Cola, through sponsorship deals, will be the only food and soft-drink brands advertised at the London 2012 Games, at both game venues and through TV broadcasts to billions of worldwide viewers, including children.
Whether you're looking forward to the spectacle, or dreading the disruption, organisations need to make sure they're ready if they're to ensure business continuity and IT security during London's Olympics and Paralympics games. And it's not just London gearing up to host the games as 34 venues throughout the UK will also be taking part. Are you ready?
Skimpy outfits, made-up faces, smoothly waxed bodies. These are some of the images that come into my head when I think of the Olympics. I'm certainly not sporty in any way myself. So perhaps I'm going about it all wrong when I look at athletes, especially female ones, and wonder why their bodies are so hairless and why their leotards and sports bras seem to barely cover their flesh.
Perhaps the difficulty is in shifting people's perceptions of these regions. Away from the stereotypes of poverty, corruption and violence, there is an alternative picture materialising in Africa. Anyone who does business there will tell you of the vibrant entrepreneurial spirit that goes hand in hand with a growing economic power.