Team Sky Is a Lesson to Us All
Chris Hirst
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Posted 09.10.2012
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UK Sport
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Chris Hirst,
Sponsorship,
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UK Sport News
We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.
