The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties. With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.
On Wednesday, Unilever chose Universal Children's Day to launch the latest phase of their work to integrate the creation of a better world into their marketing. At a time when the world's politicians are winding up in Warsaw after another round of failing to do anything significant about climate change, it is wonderful to see one of our largest corporations taking unilateral action in such committed fashion.
To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
If enough people take up the challenge, we might collectively achieve some "crowd-research" which might be useful to those who research the influence of depictions of guns and gun violence. Either way, it might stimulate much-needed debate about the casual normalisation of violence in our society.Whilst we hear much debate about whether gun violence in films or computer games can propel young men or boys (for they are almost always male) to commit mass murder or violence, we rarely hear about the effect of images on film posters.
It is the best of times, if you're John Lewis, it is the worst of times, if you're Marks & Spencer. These two titans of British retail are going through very different experiences. John Lewis continues to grow robustly whereas poor M&S, despite the strength of its food business, desperately needs to turnaround its declining, core clothing business.
Google finally did us all the service of stopping the charade of keyword privacy concerns in analytics packages, and finally removed them entirely from their search referrers this week. Rand Fishkin, CEO of Moz (the worlds best selling SEO toolset) wrote a piece on his personal blog, calling it the first existential threat to the industry.