As his lips curled around the stained mug and the hot mud water reached his throat, he wished for the umpteenth time that he had never said that he could easily live on £53 a week. Iain did not know exactly how many times he'd wished this. He just knew it was more than he'd had non-tea or abuse bricks thrown through the window.
Advertisers know that selling fantasy works and if Christmas is nothing else, it's most definitely a fantasy (I'm thinking the fat, bearded man who lives in the North Pole and has flying reindeer rather than the Jesus stuff here). But in selling the fantasy, advertisers perpetuate some truly awful stereotypes.
Since I turned 40 not so long ago (oh, it was six years ago), I've really focused my attention on raising money for Tickled Pink. Tickled Pink raises money for Breast Cancer Care and Breast Cancer Campaign and it means a lot to us at Asda. It was founded 16-years-ago and we've raised nearly 29 million, there or there abouts.