Ah, the Edinburgh Fringe... Like 'groundhog day' I'm back for the ninth year running, in my role as executive producer of Funny Women. This is the place where careers can be made or dreams shattered.

Over the next five weeks we'll be keeping a weekly account of our 2012 Edinburgh Fringe Festival experience - bringing you ringside insight into the biggest arts festival IN THE WORLD (insert evil laugh).

I recently wrote in an email to a friend, in regards to The Super Serious Show's upcoming Edinburgh Fest run, "I'm scared, excited, scared." In other words, I'm excited sandwiched between two pieces of scared. In other other words, I'm an excited sandwich.

Essentially women are conditioned to laugh AT men and WITH other women. Hear me out before dismissing my theory. Comedy is bound up with power and sex, and an ugly man can laugh a woman into bed if all else fails. We go for a 'GSOH' kind of guy more often than pure good looks but a combination of the two is the ideal - we care less about appearance than men do.