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Authenticity

Social Media is Plain and Simple

Ehsan Khodarahmi | Posted 25.11.2012 | UK Tech
Read More: Transparency, Leadership, Social Media, Twitter, Authenticity, Social Business, Facebook, Social Media Marketing, UK Tech News
Ehsan Khodarahmi

Social Media is about people, about your audience; Social Media is not about buzz words. Action speaks louder in Social Media. So it is not about your number of followers on Twitter or number of Likes on your Facebook page; it is about showing your brand's human side and let your customers know that you care about them.

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Why Honesty is the Best Policy

Belinda Parmar | Posted 28.08.2012 | UK Tech
Read More: Women, Twitter, Nike, Social Networking, Rio Ferdinand, Mars, Gender, Nokia, Social Media, Avon, Katie Price, Lady Geek TV, Advertising, Belinda-Parmar, Wayne Rooney, Authenticity, McDonald's, Nokia Lumia 900, Lady Geek, Technology, Kim Kardashian, Snickers, UK Tech News
Belinda Parmar

This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.

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To Read or Not to Read: Speechwriting and Authenticity

Max Atkinson | Posted 25.04.2012 | UK Politics
Read More: Authenticity, Political Speechwriting, Reading a Speech, UK Politics News
Max Atkinson

Yesterday's conference of the UK Speechwriters' Guild was another stimulating treat, for which founder Bran Jenner deserves the thanks of all of us who were lucky enough to attend.

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Start-up Memoires: Being Authentic

Louisa Leontiades | Posted 07.06.2012 | UK
Read More: Online Business, Boundaries, Trust, Authenticity, Business Resources, Startups, UK News
Louisa Leontiades

You have to be authentic on the internet to create trust, get followers and bond with your clients. On twitter they call it finding your voice. Be yourself. Be consistent.

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