Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.

Going it alone or using an established journal each have their benefits and if you can use both in a combined communication strategy then it's even better for your brand. Try emailing a few trade editors in your industry - they might just like your ideas!

What I find fascinating about Mr Zuckerberg is that while he is one of the most subscribed to people on Facebook, he is very calculated in the way in which he communicates and shares information with his fan base.

On Saturday I attended my first TOWIB event. Initially, I wasn't sure what to expect. I'd listened in to some of the buzz from previous events and was...

Do you have loads of ads at the top of your web pages? Time to make some changes.

'Imagine a World Without Free Knowledge' - This was the slogan at the top of Wikipedia's blackout page during their SOPA and PIPA protest. And since then, proposals for both bills have been temporarily halted in an unmistakable response to the internet's outcry last week.

Over the past several months we've been asking what bloggers expect from the year ahead. While we may not know for certain all of these will come to pass, we're confident it's going to be a year when bloggers forge ever more interesting paths and wrestle with big issues.