Snickers' Twitter Campaign: What Was the Point?
Sam Oakley
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Posted 09.05.2012
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UK Tech
Read More:
Social Media,
Twitter,
Katie Price,
Snickers,
Social Media Marketing,
Branded Tweets,
Rio Ferdinand,
Advertising,
Asa,
UK Tech News
We now know that Snickers' much discussed recent campaign was, at least, legal.So, the campaign was legal, but what did it achieve? This is the really irritating thing about the campaign - I'm itching to trash it because it's just the kind of inane rubbish that gives proper social media engagement campaigns a bad name.
