Brand is at the center of corporate strategy. Some say it is the most valuable asset a company can have. It is a primary strategic asset as regards both competitive strategy and sustainable competitive advantage. Embracing the branding techniques used by corporate's and applying them to ourselves, could be instrumental in gaining competitive advantage in the job market place
I was in high school when I first decided that design would be my destination, but my GPS must have been on the blink, because the exact area of design was undetermined. Today, I'm no closer to finding the exact location I fit into, but I have discovered that it's something that doesn't need to be found.
Innovation is fermented at the margins with the angry, the ambivalent, the rejecters, and the 'do it yourselfers'. To some extent, provocation comes from getting inside the heads of the very people who have rejected you--or at least those who have an extreme or downright strange relationship with your brand or category.
Tiger Woods is once again the No.1 golfer in the world, ousting Rory McIlroy after winning at the Bay Hill classic on Monday. Nike decided to celebrate the achievement in their inimitable Nike style; a shot of Tiger simply framed with the quote "Winning takes care of everything". It's a touch of brilliance.
"This ain't the last you've seen of me!" shrieked Kemal Shahin at the cameras, the ninth person to leave the Big Brother House in 2005. Apart from a couple of random cameos, that really was the last we saw of him.