I've discovered that the Bitcoin is a new, virtual currency. Unlike the peso, the real or the pound, it's not run by a central bank. It doesn't have a picture of the Queen or, in the case of Brazil, nice pictures of animals. Instead, it only exists online.

A good many voices on its release asserted that the iPad would prove the saviour of publishing, yet new research shows that, generally, magazine publishing has not capitalised on the opportunities that the modern 'cross-platform' reader presents.

While new technology is benefiting companies, the explosion of social media is proving a double edged sword for many. Suddenly everyone you do business with is just like a journalist with access to an audience of millions.

Within this campaign Heineken have not only produced a quality piece of video marketing. The crowd source element has involved their social media channels lobbying for input in choosing "The Candidate" encouraging sharing and engagement and improving the virility of the piece.

Augmented reality is moving into advertising. Magazines with printed adverts can feature live animation if your phone is placed over the advert - with characters or information jumping off the page.

There comes a time when there's this one idea, one concept that breaks all the stereotypes, smashes all the existing modules and notions and comes out like a wild horse and takes everyone by surprise, and the best thing about it is, it works. It just works.

The story should act as a stark warning to those hungry for fame. Anyone eagerly queuing up for 'talent show' auditions or bands gigging furiously, determined to be the 'next big thing', would do well to remember that the right to use and commercially exploit their name cannot always be guaranteed.

Unruly Media released their Global Viral Video Ads Chart for 2012 this week and it is a once little known Non Profit Organization called Invisible Children that has taken the top spot with over 10 million shares.

Social Media has been around forever, just in many different formats. Since biblical times we have seen examples of the "power to connect and engage" with each other, in the same way this is displayed through social media.