The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties. With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.
Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.
Successful brands do several things well, but from a communications perspective there is one crucial factor. At those key moments when decisions are actually made, a successful brand must make a greater number of people think about buying their product or service compared to the number considering a competitor.
You can choose to see commentary about Sketch to Store as filler content between the headlines and the sport - which it is. But all of those slices of visual propaganda - seen and debated or not - are part of the mechanism which keeps us stuck in the moment, never moving forward. But, mostly spending. Still - who gives a fcuk, right?
When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.
One of my favourite statistics of 2012 came in the form of a media release from Fournaise Marketing Group, who had discovered that 80% of CEOs "do not really trust and are not very impressed by the work done by marketers." To provide some context, 90% of the same CEOs claimed to trust and value the opinion and work of CFOs and CIOs. Ouch.
The Myanmar launch presents Coca Cola with an interesting challenge. Here is a market that not only has no idea what Coke tastes like (sweet, fizzy, vaguely fruity) but one without any previous exposure to advertising either. I've no doubt that Coke will succeed, but I think the manner in which it will how achieve that success is very interesting.
Brand is at the center of corporate strategy. Some say it is the most valuable asset a company can have. It is a primary strategic asset as regards both competitive strategy and sustainable competitive advantage. Embracing the branding techniques used by corporate's and applying them to ourselves, could be instrumental in gaining competitive advantage in the job market place
I was in high school when I first decided that design would be my destination, but my GPS must have been on the blink, because the exact area of design was undetermined. Today, I'm no closer to finding the exact location I fit into, but I have discovered that it's something that doesn't need to be found.
Innovation is fermented at the margins with the angry, the ambivalent, the rejecters, and the 'do it yourselfers'. To some extent, provocation comes from getting inside the heads of the very people who have rejected you--or at least those who have an extreme or downright strange relationship with your brand or category.