I believe it is likely that a majority of fans will be consuming the Rio Olympic coverage on their phones. If you remember how the BBC Olympic app worked, allowing sports fans to select news about their team only or even a particular athlete - now overlay this with the ability to get a live feed from all sports all the time and that is probably what normal will look like in 2016.
Well I am off to Brazil in a few days to prepare the trail for this year's UVU Jungle Marathon. Always a hugely exhausting few weeks as the Brazilians in the Amazon region do tend to have the "never-do-today-what-you-can-put-off-until-next-week" syndrome. It's hard to motivate them and often frustrating.
It's been a very exciting and emotional two weeks cheering on the Olympians, but the highlight for me was Cameron leaving a legacy of London 2012 beyond even our exceptional haul of medals by hosting a global hunger event bringing together sportspeople and senior politicians from Brazil, Kenya, Bangladesh and India. When he could have been celebrating his twin gold medals elsewhere, instead the Somalia-born Mo Farah was running up a temporary race track outside Number 10 Downing Street to angle his spotlight towards global hunger.
There is little doubt that the current financial recession affecting so many parts of the world has contributed to a major shift in the global creative landscapes and fashion consumption habits. The leading roles played by North-American and European economies has, over the last four years, slowly been replaced by hitherto secondary characters performed by nations such as Brazil, China, India and Russia, where the emergence of relatively stable economies has allowed for the establishment of a new world order. Slowly, countries such as Italy, France or the United States have lost their key positions as leaders in the fashion and textile and footwear production arenas, having lost their reputation as qualitative producers to be seen mostly as quantitative consumers.