Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.
It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.
Usually this time of year I'm running around London Fashion Week rushing from show to show and no matter what shoes I wear I end up with my feet punishing me in some way. So this season I decided on something slightly different. I decided to stay at home and see what brands were doing to promote their new collections via the internet and digital media.
British style, if we must define it, has always contained an astonishing mix of traditions, both from humble and aristocratic origins. The play-off between both the blue bloods' and the working man's uniforms have resulted in a rich archive of now iconic men's wardrobe items that the British are renowned for producing,