Usually this time of year I'm running around London Fashion Week rushing from show to show and no matter what shoes I wear I end up with my feet punishing me in some way. So this season I decided on something slightly different. I decided to stay at home and see what brands were doing to promote their new collections via the internet and digital media.
British style, if we must define it, has always contained an astonishing mix of traditions, both from humble and aristocratic origins. The play-off between both the blue bloods' and the working man's uniforms have resulted in a rich archive of now iconic men's wardrobe items that the British are renowned for producing,