How much data do you see every day? Whether it's wading through lines of numbers on spreadsheets at your office or sitting at home comparing the batting averages of England's cricket team, data has become a staple part of our daily lives. Despite this, very few of us have the tools that permit quick, effective data analysis.
People don't often think of the similarities with the business world when they think of Formula 1, and even less so do they think of big data. And yet, the three are actually very closely linked, with correct use of big data playing just as big a part in the success of a team as it can to the success of a business.
Corporates tend to make and drive decisions only from a "giraffe's perspective", i.e. from the top down. But companies are essentially two kinds of animals foraging together - executives at the top as well as workers at the bottom - and workers should have the ability to influence action based on their unique perspective of happenings "on the ground".
There's a reason why 'Where's Wally' is so effective and enduringly popular. The human brain is evolved to use colour, shapes and patterns as catalysts for cognitive recognition. These originally enabled us to spot threats in the environment; now they enable us to spot trends and sequences in charts more easily.
One of the most common misconceptions in industry today is that data - and in particular, big data - on its own, is capable of driving business value. Look across any sector you care to mention, in any corner of the globe, and you'll find countless 'experts' telling you that their data is the secret ingredient.
The reason why we follow sports is down to our passion for it, our desire to share these sentiments, and be in the right place at the right time to experience something amazing. Which is then recorded and preserved for eternity, studied by sports analysts to find out how to replicate or even improve on it.