This is the story of three film-makers who go out in search of the Bigfoot due to a recent alleged sighting. This is meant to take place in Siskiyou County, California. These three young individuals are similar to those characters in the Blair Witch Project (BWP) in that they are of low intelligence and act irrationally - perhaps I think this because I'm British.

Lead by a parade of commanding smoky mountains, enduring date palms and proudly powering wind farms on a seemingly infinite carpet of brick red desert sand, we traverse upon the lusciously green Indio Polo Club, official venue for the Coachella Festival.

It's a new week and we've rounded up another bunch of amazing Emerging Icons artists with tunes that you really need to hear.

Given we are in an age where traditional media, entertainment and communications are all being bulldozed by a digital, non-location specific cloud approach, standing there with arms crossed refusing to let this international celebration of film spread its glory globally, looking much like an incorrigibly stubborn little Oscars statue, is surely quite backwards.

Apologies to anyone who came to see us in New York, Chicago or any of the Canadian shows, but LA stormed in as our best gig of the tour. The room was big and packed, the sound was thumping and we played an absolute corker, even if I say so myself.

Steve raises his voice, a bit of the old punk rage perhaps asserting itself again after all these years. "You had to work to go and see a band back in '77, had to get off your arse and go to a gig, and then go to a record store to purchase the product. There was a lot more work involved. Now it's just mindless consumption."