With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.
We're selfish, independent, hooked on instant-gratification, either completely overwhelmed with choices or backed into a corner with nowhere to turn and on top of that we're ruining the planet, grotesquely unhealthy and surrounded by people who think The X-Factor is quality entertainment. It's a sorry state of affairs people, but what's the answer?