So the consultation is over. The relevant minister is convinced. The Liberal Democrats support a new law – indeed they were the first major party to embrace it, back in 2009. Yet the issue remains in the balance. So let me help ministers by setting out the pros and cons.
Just one disease caused by smoking - lung cancer - was rare before 1930. Over the next 50 years, it rose to become the world's leading cause of cancer death. In countries like Australia it is now on the wane. Plain packaging will accelerate its eventual demise as a major cause of death.