We've swapped urbane, well-briefed and articulate interlocutors like Clare Balding, John Inverdale and Michael Johnson for slack-jawed rubes who struggle to recall the number of players fielded by a team and say things like "for me, it's a game of two halves and at the end of the day the lad give 'undred and ten percent in and araand the box."
For years the BBC's voice of swimming was the unfortunately named Hamilton Bland, whose TV career ended in controversy in the late 90s. There's nothing bland about his successors, former Olympians Adrian Moorhouse and Andy Jameson, who sounded as though they'd swallowed several gallons of Red Bull as they jabbered their way through last night's pool action at London 2012.