As women, adverts like this teach us to diet before we learn to spell, before we can even know enough simple maths to count calories. I remember reading the 'issues' books in my secondary school library and hoping that by learning enough about eating disorders, I could develop one.
I know it's probably too much to ask, but I'm sure I'm not alone. Can we maybe, just maybe, find our way back to the golden age of off-line gaming? At least then I can pick which organisms I play games with.
People will still drink milk, enjoy bangers and mash and lay out the cheese board because traffic light labels are about giving shoppers the opportunity to make informed choices, not taking choice away.