As small businesses are outsourcing an increasing number of their services to freelancers, the result can often mean working alongside several, or in some cases, an entire group of colleagues you've never met in the flesh. It can save precious time and money. There are, however, some important things to bear in mind to ensure a harmonious remote working environment.
Given that many of the world's leaders are pointing their fingers in blame for the 21 August chemical weapons attack that killed an estimated 1,400 people straight at Syrian President Bashar Assad, the role the PR campaign that in the last week he, along with one of his greatest (and most powerful) allies, President Putin of Russia, has waged has certainly been surprising.
It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
I put aside one Sunday every month to write letters to loved ones. Yup you read that right. I pick up a pen (usually a fountain pen or a very nice biro) and put said pen to paper and write full English sentences on said paper with the aforementioned pen. There isn't a piece of technology in sight. Well ok, when I Instagram what I'm doing to show off the fact that I still write letters to people.
Warren Buffett isn't often wrong. Yet he was when he said: 'It takes 20 years to build a reputation and five minutes to ruin it.' Most reputations are severely damaged because an organisation has failed over many years to operationally live up to the high expectations set by their PR and marketing activity.