Have you heard of Naked Wines? Do you like wine? Then you should check it out In our industry we talk a lot about customer engagement and CRM / social...
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.
In 1993, a friend and myself sat in our respective apartments in Boston MA and started a company making application software that used this thing called the Internet for collaboration.
There's a new breed of consumer on today's high streets that indicates a sea change in the shopping behaviour. UK consumers are evolving into a nation of 'ROBO' (research offline, buy online) shoppers according to Ofcom's latest Communications Market report.
At first glance, it's hard to see a bright future for the UK's high streets. The latest vacancy rates rose to 14.6% in June, the highest level on record, and the latest reports claim that high street stores are suffering as shoppers stay at home to watch the Olympics.
