Today, more than ever, businesses need to develop a common purpose when it comes to arts funding, because if business is the bedrock of civilisation, then the arts are the fruits of civilisation, and they must be nurtured.
More than five years into recession, the global financial crisis shows no sign of abating. Just last week, the IMF announced a combined cut in UK growth predictions greater than that of any other country.
The next decade will see radical new technologies, the resource crunch and the sharing economy all disrupt the established business order. For a company to survive and thrive over the next 20 years creating this culture change is the single most important step. Why?