I have developed the same cynicism as most fully grown adults, yet this is underpinned by a general hatred of all human beings, particularly customers. I still work in customer service as I work my way through my studies, and I have come to learn that my first screaming idiot customer, isn't all that unusual.
Michael O' Leary's decision to tackle Ryanair's reputation for poor customer service is a powerful reminder that culture is king when it comes to driving growth. The impact of the company's 'abrupt' culture has resulted in an intense battle to secure loyalty from both recreational and business travellers who expect great service as standard.
The world is obsessed with customer service. From small companies to multi-nationals, local to national government, there are policies, promises and guarantees aplenty. You can't move for the customer service. It has become another sales tool, and end in itself as opposed to a means to an end. And so often, it means nothing.
When I signed up to be a Games Maker last summer, I wasn't thinking beyond the amazing opportunity to be part of the 2012 London Olympic Games. The experience has been so much more to me than a summer of great memories - it's given me the chance to earn a nationally recognised qualification, boost my employability and get back on the career ladder.
The use of social media in the healthcare industry has taken an interesting turn this week with a patient tweeting about his experience with a local GP clinic. The disgruntled man tweeted that the staff were a bunch of 'incompetent tw*ts' and was subsequently removed from the clinic's list of patients.