As an E cup myself I am well aware of the problems in finding fashionable clothes that fit both your boobs and your waist and don't look like a tent from the side so I was overjoyed to hear about the project.
A few years ago Fashion Shows were strictly for the media elite only. Top editors sat front row with their notepad and pens and were privy to a preview the rest of us would have to wait months to see. Nowadays however things have changed...