Search engine optimization, pay per click advertising, and all kinds of other marketing are evolving as the Internet continues to develop. Mere saturation advertising no longer fits the bill. People want and respond to quality. Being effective in your PPC marketing requires the application of a few secrets.
Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's this...
Every business has now become a publishing company, whether they like it or not. Today, every company is responsible for providing content for the media channels which they own. Whether they commission material from partners, suppliers and industry experts or create their own, every business requires good content.
Having long been irritated by the trend of journalists being hired straight into senior PR jobs, news that the PRCA, the PR industry's trade body, had done exactly that managed to get right under my skin. Matt Cartmell, news editor at PRWeek, will take the role of director of communications for the PRCA.
Since its inception, the key to the algorithm which powers the world's most powerful search engine has always been links. The number, quality and type of links that point to a website impact where it ranks for certain search terms and ever since the inception of the search engine itself, it has been an attribute which has been manipulated by search experts the world over.
Harrods is already ahead of its competitors "socially" from a raw numbers perspective, over the last two years, it has amassed in excess of 165,000 Facebook fans, and over 85,000 Twitter followers - more than any of its competitors, even with regional stores combined. This digital community growth is a result of sheer investment and strategic interaction from the brand.