Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.
In days of yore, a good friend of mine sold pirated VHS movies at school. As a 15-year-old it didn't matter that the image was black & white and that the only thing I could really see was the Chinese subtitles; what mattered was that I got to watch a film a week before it was released at the theatres.
Any political party that's serious about winning at the next election, especially when it comes to the votes of young people, has to ensure they've got a formidable digital strategy lined up. Watching the Twitter feeds of the main parties, especially during their recent conferences, has been fun, as they rehearse their virtual lines for the campaign. There's nothing these guys love more than a good hashtag - #freezethatbill, #britainontherise, #forhardworkingpeople...
Congratulations! You are more powerful than Rupert Murdoch. Jeff Bezos may be the billionaire owner of Amazon but he's got nothing on you. Not, that is, according to the Guardian. In it's annual power survey of the British media landscape the Guardian has awarded "you" - the people - top billing, the most powerful force in British media today.
So when you meet a fellow British or Irish wanderer overseas you naturally gossip about how much Steak and Ale pie is missed and how a Guinness wouldn't go astray. The natural progression for our nosy tabloid like culture is to ask what do you do. For former Cambridge Solicitor Murray Newlands that answer is not simple.
One of the traditional barriers to online shopping has been the fact that consumers like to hold items in their hands and examine the quality up close. Clever technologies, such as the Retina screen of the iPad, are helping the most innovative in the industry to experiment with things like textured screens to emulate the feel of items.
The world has changed, didn't you get the memo? We have become digitised, and we live in a world now defined by IP address statistics and pictures of what you had for breakfast. Social media in its current form has changed the way we live our lives, and perhaps we are so far down the rabbit hole it is too late to turn back.