It seems that hardly a day goes by without another high street retailer biting the dust. It's no secret that the traditional retail sector is in deep trouble, and it's clear from news of the closure of Jessops and the recent administration of HMV and Blockbuster that the troubles are real and present.
If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.
For the time-crunched or the just plain lazy among us, online shopping offers clear rewards. You can buy the week's groceries and tick everything off of your holiday list without the need to set foot outside the house or even put on pants. Yet there's another potential benefit to buying from ecommerce shops: it can help save the environment. Don't get overly smug just yet, because online shopping still uses energy in the form of packaging materials and the fuel used for deliveries. However, overall ecommerce may be better for the environment.
Musician and model, VV Brown's transition to the world of fashion seems like a fluid and natural journey and perhaps even expected of musicians these days. But unlike many of her peers, VV's venture into fashion has been woven with values that reveal the brand as one that is compassionate, thoughtful and innovative.
The e-commerce industry looks to be one of the few which have not shown much weakness throughout the economic turmoil in Europe and across the world. But the Ecommerce of Europe, an association representing companies selling products and/or services to consumers in Europe, has warned that more work needs to be done to ensure that this positive trend continues well into the future.
While the West has been trying to develop the right platforms and technology for mobile payments to work, and technology providers and operators have been battling for mobile payment supremacy, Kenya has gone straight from a barter/gift/debt economy to digital transaction - leapfrogging over the last 100 years of the West's progress in monetary transactions.
Kindles have Google's search engine incorporated into them. When I entered a couple of not-hard-to-guess search terms immediately I was presented with a long list of porn sites. Clicking on them took me to their home pages. These contained images which were extremely graphic, hard core.
Harrods is already ahead of its competitors "socially" from a raw numbers perspective, over the last two years, it has amassed in excess of 165,000 Facebook fans, and over 85,000 Twitter followers - more than any of its competitors, even with regional stores combined. This digital community growth is a result of sheer investment and strategic interaction from the brand.
What do you think? Is the future of retail to be solely online? Are we starting consider the high street to be a place to grab a leisurely Starbucks but not a shopping trolley? It seems that it is now more important than ever for brands to devise and implement a good e-commerce strategy in order to engage with the increasingly savvy 21st century shopper.