Self-publishing is about staying in control of your destiny as a writer and having a say in how your book is packaged, produced, distributed and promoted. It is about making your own decisions, in collaboration with the experts (and in some cases, fans) to ensure that your work reaches readers in the way that is right for you.

I've constantly bitched about how unfair this system of movie marketing is, or how unfair the media is as credit really isn't going where credit is due. But until I went to the Aruba International Film Festival, I realised that there's a position that rarely gets any credit at all - they never get to walk the red carpet and yet they are the ones that truly make films magical.