Electoral Politics

Charisma in Politics is Not What You Think it is

YouGov-Cambridge | Posted 15.01.2012 | UK Politics
YouGov-Cambridge

The real question is whether it is more important to be good at winning the hearts of the voters than in actually doing the job. Politics, it seems, has become a two sided activity. Politicians are simultaneously salesmen and producers. They first sell appealing images and then make good practices. But these two do not always go together.