Ashley Williams would go to a wedding every weekend, if she could. "If you dress happy, you feel happy!" she says, when I ask if fashion needs an injection of fun. And it does. Amongst the squeaky vinyl and vixen red and black of fashion's rebel girl, Williams, Fashion East's newest recruit is a breath of fresh air.
I hope you've managed to get past the clumsy headline for this piece, it being my (doomed) attempt to harvest more clicks from the wilds of the internet through the dark arts of what sharp-suited people are calling Search Engine Optimisation. And the Lord above knows how I need to boost my brand, after than nasty business with the bus full of nuns.