Ice, Lycra and Nike Plus - Getting Gamification and Engagement Right
Kent Valentine
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Posted 20.02.2013
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UK Tech
Read More:
Social Media,
Marketing,
Consumers,
Engagement,
Running,
Nike,
Excercise,
UK Tech 2013,
Gaming,
UK Tech News
Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice, to conquer the cold on a Tuesday. And it knows that if we were that guy, we'd buy more shoes.
