When is an expert (not) an expert? That's a question somewhat in the news this week, following a fairly furious reaction from women not at all impressed by Radio 4's apparent inability to find female "experts" to discuss breast cancer on the Today programme.
So, I decided find out exactly what the experts where doing so that I too could establish myself as an expert! I figured out what the "experts" were doing and I started doing it. Just like magic I started getting more street credibility than my academic titles have given me.
Why are we so obsessed with telling people how to do everything? Not only that, but we're obsessed with quoting dead famous people. Sure, Gandhi said "Be the change you wish to see in the world", but he also said, "What time does this place close?" and "I have to be up early tomorrow".