Fictional Characters in Food Advertising: They're Grrrrrrreat!
Crispin Reed
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Posted 16.11.2012
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UK
Read More:
Food,
Branding,
Ronald McDonald,
Figures in Food,
Mr Kipling,
Food Branding,
Advertising,
Tony the Tiger,
UK News
As Ronald McDonald reclaims his crown as McDonald's brand ambassador, is this another indication that fictional characters are the key to success for food advertising? Although they can be corny, many fictional characters in food adverts occupy a firm position in the national consciousness.
