For many of us living in the West the word poverty normally conjures up images of far flung lands in sub-Saharan Africa or Asia. Often it is images of malnourished children with naked torsos and indented ribcages in drought-ridden surroundings.
Each day millions of children wake up with an empty belly and a head aching with hunger. Many will eat just one unappetising meal whilst some will have nothing at all.
Britain is the seventh richest nation in the world yet we face a growing epidemic of hidden hunger, particularly in children. The reality of parents unable to feed their children is one of the starkest examples of the squeeze on living standards faced by many British families.