The internet ruined everything. It ruined music, it ruined actual human relationships, it ruined the postal service, and now it has ruined the publishing industry. Literature is going to hell in an Amazon shopping cart because people don't like physical media any more, and great works of art are going to be lost forever because of the unguided ochlocracy of amateur online content.

In the digital future, it's not just about a physical book or even a plain text ebook which is what we have now. There have already been some tentative experiments in apps and enhanced ebooks but there is clearly a desire to see more of a push into developing a customer experience and not just providing a physical read.