If good game design aligns positive feedback with user objectives to create intrinsically rewarding experiences, then where has the gamification of news websites gone wrong? And, how can we rethink it, putting the user experience first?
During Climate Week (March 4-10) I am putting this theory to the test with a Fun and Games to Save the Planet event at the London Science Museum on March 6 and we are inviting people from all walks of life to come and 'have a go'.
Whenever I'm with clients, at an event or marketing function and somebody brings up the subject of gamification - the word is usually met with a wince or a grimace. The very word itself is received with either hatred or bewilderment.
Eliminating loneliness is a lofty goal. And yet it's one that should theoretically be within our grasp. I was really interested to read that Sean Parker was working on a new start-up with just that goal in mind.