It's pretty well universally acknowledged that constantly harping on about your own generosity is unattractive - but I don't see the harm in telling a few mates about your deed of the day.
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The gift of a 'goat' seems to be the new sign of endearment between the middle classes. I was mistaken for one of them this Christmas.
Researchers from the University of California in Santa Barbara have found that people think it's better to take the risk of being generous and getting...
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