When it comes to tasting food, it's widely accepted that our sense of smell is as much a part of the process as our taste buds. In fact research has shown that 70 - 75% of what we perceive as taste actually comes from our sense of smell. Apply the same theory to what aftershave you wear and you begin to understand why scent is so essential to style.

I was very interested to read online yesterday and today about Giorgio Armani's global discussion and social media plans, following over 10 years of Armani retail success in China.

Team Armani took to Twitter this afternoon to share a sneak peek at Rihanna's new collection for the Italian fashion house... The singer is already...

It's official: Lady Gaga is going to hit the stage during her upcoming Born This Way Ball tour wearing custom-made Giorgio Armani. And if these exclus...

There was a good dose of girl power on stage at the Echo Music Awards in Berlin last night, with both Katy Perry and Lana Del Rey performing....

WHO? Giorgio Armani...

Jessica Chastain and Cameron Diaz, who appears to have cleared her entire diary for the couture shows in Paris this week, were front-row friends at th...

Couture represents only the top of the fashion food chain. It serves a tiny number of Arabian princesses and oligarchs' wives who will think little of spend the average family's income on a cocktail frock, and yet it remains essential to the fashion ecosystem. And here are five reasons why it shouldn't go anywhere.

There was plenty to tempt the red carpet crowd in the flower-festooned offerings Armani sent down the catwalk. His signature tailored jackets - di...

Katie Holmes upped the star power at the Paris couture shows this afternoon by sitting pretty on the front row at Armani Privé. The actress kept ...