The crossover between investments of passion or alternative assets such as property, art, fine wine, classic cars, gold and watches seems to be increasingly blurred as people seek to classify what is worthy of the attention or wallet of a connoisseur or a collector and those who just enjoy surrounding themselves with the finer things in life.
Gold offers no yield. There is no reward for holding it other than the smug feeling that you are protected from any potential economic Armageddon that's on the horizon. If you believe that's on the cards, then go right ahead and back up the truck and load up on the yellow metal until you're heart's content. Otherwise, you're best to leave it well alone.
It may be only a matter of weeks before the Pound's next great decline begins, reckons my friend (and boss), founder and director of BullionVault, Paul Tustain.
Seems there's a gold rush going on at the moment everywhere (even the Team GB trophy cabinet) with glistening, golden shades shining from shop rails, beauty displays and shoe stores. When it comes to metallics I'm usually a silver or bronze girl although I do love a rose gold, especially for eyeshadows and jewellery.