Working in the industry, it's great to see so many people embracing the ever growing popularity of cake making. I come from a background of bakers and was inspired by my family to make food of the highest quality, which is how I became a pâtissier and chocolatier.
It is undeniable that we as a nation, Great Britain, are completely and utterly obsessed with baking. From cupcakes to cookies... You name it, we've made it. Or tried to anyway. Thanks largely to undisputedly one of the most popular shows of 2012, The Great British Bake Off.
As a society historically insulted for our lack of food culture, especially by our French neighbours, it's surprising that so many everyday Britons are becoming increasingly interested in all things culinary.
Yes, there have always been 'trends' in food, just as on the catwalk, but there seems to be more prominence placed on Russell Norman's downstairs red titan bar, Scandinavian foams, pickling, offal, and a return to casual dining (with those minimal menus), than in previous years.
The rise of the male baker hasn't been missed. When the show was on, loads of blokes were tweeting me asking for tips, fashion designer Henry Holland even suggested a bake off, and some of the best bakers in the country are blokes.