'My husband's having a heart attack! Somebody help!' Words guaranteed to make anyone in the immediate vicinity either administer some kind of medical aid or grab the nearest handset to summon it. Or so you'd think. But the distressed woman's plea for help went largely unanswered.
A 20 a day cigarette smoker takes about 200 individual puffs in total, each representing a single nicotine 'hit' for the brain's reward centre. Doing this day in day out for years has consequences. Addiction is one.